A pioneer of the modern livestock and poultry feed industry, Fred Presant was the founder of the brand Masterfeeds. Under his leadership it became a reputable line of feeds, with national distribution based on sound research, high quality manufacturing techniques, and superior customer service. He was the first manager of that division of Toronto Elevators Limited, and retired as vice-president and director of the company in 1962.
Mr. Presant was a strong advocate of an effective industry association, and in 1936 was one of the four founders of the influential Poultry Industry Committee of Ontario. He served as its chairman in 1946-1947.
Fred Presant had a close involvement with the Canadian Feed Manufacturers’ Association and was one of the leaders who founded that association in 1929. The organization became a strong national voice for the feed manufacturing industry, and Mr. Presant was elected president in 1932-1933.
He maintained a long and distinguished involvement with the Ontario Agricultural College and subsequently, the University of Guelph. Fred was recognized for his outstanding work with the Ontario Agriculture College Advisor Board as chairman; chairman of the Board of Regents of the Federated Colleges; and vice-chairman of the Board of Governors. Also involved with the Royal Agricultural Winter Fair, he served as chairman of the seed committee, and in 1964 was elected an honourary director.
In recognition of his contributions, Fred Presant has received many awards: a Member of the British Empire for his work with the Wartime Prices and Trade Board; Fellow of the Agricultural Institute of Canada; Fellow of the University by the University of Guelph; Alumnus of Honour by the Alumni Association; an Ontario Agriculture College Centennial medal, and a special Award of Merit by the Ontario Poultry Council.